Argania Sahara Secrets
THE SECRET OF BEAUTY EXTRACTED FROM THE PRECIOUS GOLD OF THE DESERT
Formulated with Argania Spinosa Kernel Oil (Argan oil), a true miracle of nature for its countless beneficial properties and its extremely high moisturizing,
nourishing and antioxidant power, Argania Sahara Secrets products nourish and hydrate deeply, eliminating the frizzy effect of dry, brittle and dehydrated hair, keeping the cuticle smoother and brighter.
The hair is young, elastic and vital thanks to the mix of active ingredients present in the formula.
WELLNESS RITUAL THAT EVOKES THE ENCHANT OF ANCIENT BEAUTY SECRETS AND NATURAL
A versatile oil with extraordinary natural properties
The products of the Argania Sahara Secrets line are characterized by the presence in high quantities of Argania Spinosa Kernel Oil (Argan oil), extremely rich in vitamin A-E-F, Omega 3 and Omega 6 and of about 80% of unsaturated fatty acids mostly composed from oleic, linoleic, palmitic and stearic acid. It has a valuable moisturizing, soothing, nourishing and antioxidant action, repairing the cell membranes from the harmful action of free radicals.
Hazelnut, apricot, avocado, cotton, black currant, macadamia and olive oil complete the mix.
The very high percentage of active ingredients present in the formula make Argania Sahara Secrets products particularly effective on all skin and hair types.
ACTIVE INGREDIENTS AND FUNCTIONALITY
Its power is absolutely unique and wonderful. Rich in Vitamin E, Vitamin A, Vitamin F, Omega 3, Omega 6, it contains about 80% unsaturated fatty acids. It exerts a valuable moisturizing, soothing, nourishing and acts as an antioxidant by repairing cell membranes from the damaging action of free radicals. It penetrates quickly, leaving the skin velvety and not greasy. Argan Oil is suitable for fragile, dry, brittle and lackluster hair because it gives them strength and hydration by feeding the hair fibers, gives the hair shine and flexibility, combats split ends and dryness.
Macadamia oil is extracted from the nuts of the macadamia tree, which grows in Australian forests. These small round fruits contain a seed that is very rich in beneficial fatty acids, which help keep the whole body healthy and provide long-release energy. It also contains phosphorus, calcium, protein, Vitamin A, B1 and B2 and is a great hair protector, provides moisture, gives great radiance and acts as a calming and soothing agent.
Known for its mineralizing properties (it contains trace elements such as Magnesium, Phosphorus and Iron), it is absorbed very quickly and does not weigh down the structure of the hair.
It is a tropical fruit which is very well known today and widely used both in cosmetics and in cooking and comes from Central America. Particularly rich in fatty acids, it is very important for its nourishing and restorative properties. It has high vitalizing, moisturizing, illuminating and elasticizing characteristics.
Cotton is one of the most common cultivations on our planet, it is part of the so called monocultures, its main uses are as fiber for textile industry and, for seeds, as oil, obtained by their cold pressing. Rich in fatty acids and vitamin E. It is an excellent detangler and nourishing for hair.
Extremely rich in Vitamin C and other polyunsaturated fatty acids such as oleic and linoleic acid, it is used for its moisturizing, elasticizing and anti-aging action.
Obtained from the well-known fruit of the plant, this butter performs an emollient, moisturizing and nourishing function. It revives and nourishes the hair, repairing its structure, and giving the hair a healthy and bright appearance, soft to the touch.
THE PROPERTIES OF THE GOLD OF THE DESERT
Known as the Desert Gold, Argan Oil is a true miracle of nature with countless beneficial properties for both skin and hair.
A STORY OF COMPLICITY BETWEEN MAN, NATURE AND BEAUTY
This precious rarity has been born and grows in the south of Morocco, in an area recognized by UNESCO as a unique region on the planet, which for centuries has been enclosing women’s beauty secret: the Argania Spinosa, the plant from which Argan oil is produced. A centennial tree of ancient tradition that can live up to 150/200 years in harsh and severe climatic conditions keeping the soil fertile and protecting it from erosion. Local populations use every part of the Argania Spinosa: from the wood for heating, to the rich in water leaves to feed the livestock, and the fruits. These are brownyellow berries containing a nut which in turn contains the famous “argan almonds”, from which is produced the oil, used in both food and cosmetic industry.
ARGAN OIL: BENEFITS AND ADVANTAGES
Argania Oil can tame the most rebellious hair, nourishing and moisturising wavy and curly hair to enhance its volume and natural beauty, transforming dry and brittle hair into a silky and shiny mane. Argania Oil, used after shampooing, gives the whole hair shine, protecting from blow dryers and straighteners’ heat. An excellent product for preventing split ends and for untangling curly hair, conditions and moisturizes in a single step, strengthening from the inside out, giving shine to your hair, and eliminating static electricity.
- Repairing effect: invigorates dry and damaged hair making it healthier and easy to comb
- Hydrating effect: increases the hydration of the hair giving a healthier and shinier appearance
- Nourishing effect: easy to absorb, penetrates deeply into the hair follicle
- Preventing split ends: excellent remedy for fighting split ends
- Protecting effect: the rich blend of active ingredients in its formula guarantees protection against external agents
Thanks to its numerous anti-ageing properties, Argania Oil is a natural and effective remedy to regenerate and rejuvenate the skin, nourishing and moisturizing it. Argania Oil is suitable for both body, face and hands. Argania Oil, when used regularly, repairs and protects the skin in numerous ways, as the oil easily penetrates into the dermis releasing vitamins, fatty acids and substances that counteract the aging of skin cells. Thanks to its anti-age effect, it protects against external agents such as wind, ultra-violet rays, smog, heavy metals and other pollutants. It repairs dry epidermis, deeply nourishing and moisturizing it. Its elasticizing effect reduces wrinkles and helps preventing stretch marks.
- Rejuvenating effect: prevents cell ageing, considerably slowing down the normal ageing process
- Anti-aging effect: used on the face prevents the formation of wrinkles and minimizes those already present
- Elasticizing effect: in addition to the aesthetic anti-ageing effects, it makes the skin more functional and elastic
- “Screening” effect: protects from atmospheric agents
Every line developed by Emmebi Italia is a unicum that embodies a particular type of beauty, a representation of every heterogeneous and irreplaceable individuality. And this concept is naturally expressed in the personalisation of the packaging, which is always exclusive for each line, original and characterised by its own simple, artistic, multi-faceted and emotional personality.
- The use of the brown tone reconnects the collection to the warm nuances of the desert and of the Argania Spinosa plantations
- The gold details give elegance to the packaging and recall the focus ingredient of the collection: Argan Oil, also known as the Desert Gold
- The logo reproduces the silhouette of the Argania Spinosa tree, immediately highlighting the importance of the main active ingredient of the line
- The bottles are made with innovative recyclable PET for a better planet
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