Be Blonde Silver Shine

YOUR PERFECT BLONDE BEAUTY ROUTINE

The perfect Beauty Routine for blonde hair.

Which is the secret for perfect blonde hair? BE BLONDE SILVER SHINE. This line revives your blonde, neutralizing the yellowish hue and deeply nourishing your hair.

Be Blonde Silver Shine is a complete range of products specifically formulated for the beauty of any blonde hair: from natural to bleached, from blonde highlights to white and grey hair.

Thanks to the special blue-violet pigment at intensive action, Be Blonde Silver Shine products neutralize the yellowish hues leaving hair beautiful, soft and vital.

The formulas are enriched with a blend of actives ingredients such as Plex, Hyaluronic Acid, Coenzime Q10 and Collagen, which have a deep restoring action on hair shaft while enhancing hair shininess.

The result is light and fluffy hair, easy to comb both wet and dry, very shiny, voluminous, soft to touch and without the unpleasant yellowish reflexion.

ACTIVE INGREDIENTS AND FUNCTIONALITY

Plex Hyaluronic acid Coenzime Q10 Hydrolized Collagen Ferment filtrate from radish root Anti-yellow pigment Keratin

It is a set of amino acids, sugars and molecules that possess a high conditioning property, as well as a great ability to retain water. Thanks to the nature of its components, it also has a good eco-compatible profile. It favors the adhesion of water molecules to the hair, maintaining the right level of hydration in every situation, both in very dry environments and in presence of a lot of moisture. The film produced exerts a protective action against chemical agents that could be aggressive. It rinses off easily and leaves no residue that would weigh down the hair, depriving it of shininess.

A substance naturally contained in our body, with strong moisturizing and protective properties, it can keep relaxed and “young” the skin tissue, but also has the ability to bind to the cells that make up the hair follicles. In simpler terms, Hyaluronic Acid constitutes a sort of scaffolding that allows tissues to maintain their tone and, thanks to its ability to bind and retain water, it ensures the maintenance of hydration both in the skin and in the hair fiber. In addition, it strengthens and restructures the stem, making each strand shinier and more visually elastic, restoring a strong and less prone to breakage hair.

A powerful antioxidant, whose task is to help cells produce the energy needed to perform the functions for which they are intended. In cosmetics, products formulated with coenzyme q10 are effective in helping to combat skin aging. In fact, it protects cell membranes and reduces oxida – tive damage responsible for premature ageing. In addition, coenzyme q10 protects the skin and hair from UV rays and increases antioxidant protection.

Collagen, together with hyaluronic acid, is one of the most effective anti-aging active ingredients and has been present for many years in the formulations of the best hair products. It acts in depth by strengthening the hair shaft, from the root to the ends, bringing considerable elasticity and shine.

Obtained by the bio-fermentation with lactobacillus, ferment filtrate from radish root is the natural plant-based replacement of cosmetics preservatives. With antibacterial and antifungal action, it carries out a moisturizing, conditioning and purifying activity so it is excellent for impure skin, acne, and for a scalp with dandruff.

The presence of anti-yellow pigment guarantees a performing action of neutralization of the residues of yellow-orange pigment, as it acts directly on the stem of the hair giving a “cold” reflection that intensifies as the laying time increases. Anti yellow pigment allows you to obtain bright neutral blondes with a marked prevalence of cold reflection.

Since human hair are rich in keratin (it is founded both in the external layer and in the core of the hair shaft), this protein is added in many hair care products. It is a fibrous protein made of amino acids chains that contain minerals and vitamins. Thanks to cysteine, an amino acid present in keratin, hair becomes smoother and shinier. For this reason, it is recommended especially for frizzy and dull hair. It also has a restoring and strengthening actions leaving hair more manageable.

ANTI-YELLOW COSMETICS TECHNOLOGY

The cosmetic technology of Be Blonde Silver Shine is based on a complex of high-quality molecules which, when combined, change our perception of colours reflectance. These molecules effectively neutralise the yellow reflected by blonde, white or grey hair by creating a filter that absorbs part of the light spectrum reflecting only the light of blue and violet wavelengths.

THE PERFECT BLONDE BEAUTY ROUTINE

How is the perfect Blonde Beauty Routine?

Blonde hair is naturally thinner, more delicate and can easily get an unpleasant yellowish tone. To be healthy, beautiful and shiny, blonde hair needs more care especially if it is bleached or highlighted.
What can we do then? To get and maintain blonde hair shiny, healthy and soft over time, you need to neutralize the yellowish tone through a specific treatment at the salon every week or month depending on your hair type, AND use a daily maintaining treatment at home that highly moisturizes and nourishes preserving the colour integrity.

1. Anti-Yellow Neutralizing Treament

A salon treatment based on three products which contain a high percentage of violet pigment to guarantee a perfect neutralization of the unpleasant brassy hue of the colour-treated hair. We recommend it every 2 weeks.

SILVER SHINE ANTI-YELLOW SHAMPOO PH 5,2
Anti-yellow treatment to cleanse blonde, bleached or grey hair. It contains Plex, Hyaluronic Acid and Collagen. The formula is enriched with a high percentage of violet pigment at intensive action which cleanses, disentangles, restores and lightens blonde hair without the brassy reflexion.
SILVER SHINE ANTI-YELLOW MASK PH 3,5
A conditioning anti-yellow treatment for blonde, bleached or grey hair, with Plex, Hyaluronic Acid and Collagen. Applied after Silver Shine Anti-yellow Shampoo, it helps to maintain the cool-shade of the blonde on hair shafts and tips enhancing the shininess.
SILVER SHINE INFUSION CREAM PH 7,2 A thermo-protecting cream for blonde, bleached and grey hair with Plex, Hyaluronic Acid and Collagen. The formula is rich in violet pigment at intensive action that seals the cuticle leaving hair soft, silky and shiny. It also contains a thermo-active complex that protects hair from heat.

2. Anti-yellow Maintaining Routine

Daily routine to maintain the results of the Anti-yellow Neutralizing Treatment.

It is made up of three conditioning and restoring products with a light violet pigment able to preserve the colour integrity but maintaining hair healthy, shiny and moisturized.

SILVER SHINE MILD SHAMPOO PH 5,5
A delicate shampoo for blonde, bleached and grey hair enriched with Plex, Hyaluronic Acid and Coenzime Q10. Thanks to the perfect balance of cleansing and conditioning, hair is beautiful, soft and vital. Sls and sles free.
SILVER SHINE ANTI-YELLOW MOUSSE PH 4,0
A conditioning mousse for blonde, bleached and grey hair enriched with Plex and Hyaluronic Acid. It has a high-conditioning action that preserves colour integrity. The formula is enriched with the violet pigment at intensive action that neutralizes the yellowish reflections of blonde hair. It promotes easy brushing and gives hair a cool, even and shiny tone.

SILVER SHINE INFUSION CREAM PH 7,2
A thermo-protecting cream for blonde, bleached and grey hair with Plex, Hyaluronic Acid and Collagen. The formula is rich in violet pigment at intensive action that seals the cuticle leaving hair soft, silky and shiny. It also contains a thermo-active complex that protects hair from heat.

Packaging

All products come into an elegant lilac packaging, with soft touch and silver finishing that recalls the purple pigment of the formula, the star of this collection.

The lilac colour gives extreme importance to Be Blonde Silver Shine collection representing elegance and attention to details, but with a determined personality which is typical of blondies.

The polished design of the bottle embodies the essential elegance of Be Blonde Silver Shine, evoking the research of an authentic and contemporary beauty.