Beauty Sun

A Luxury Experience Under The Sun

Hair exposed to the sun for a long time becomes hard, stringy, brittle and above all it becomes discolored because, like the skin, it is very sensitive to light, intense heat and the dehydrating action of salt and chlorine. To avoid dull and damaged hair in the fall, we have created BEAUTY SUN, the exclusive line for summer holidays designed to guarantee protection, hydration, shine and elasticity throughout the summer.

ACTIVE INGREDIENTS AND FUNCTIONALITY

Helix Aspersa Muller Moabi Butter Natural Menthol

Always known as an excellence in cosmetic treatments, snail slime is a substance rich in Allantoin (tissue regenerating), Elastin (elasticizing), Collagen (moisturizing), Glycolic Acid (exfoliating and illuminating), Lactic Acid, Vitamins and Minerals. Its important proteic and nourishing action increases protection from atmospheric agents. The slime of the snails is collected in accordance with the rules in force and in such a way as not to create stress to the snails that are placed in the hatchery after the collection of the slime.

Natural butter rich in omega 9 (more than 47%) with a high moisturizing and conditioning action on the hair. The natural Moabi Butter, obtained from a large african tree that grows in the rainforests, is so valuable because it does not undergo hydrogenation processes or any kind of chemical treatments.

The main properties of menthol is its immediate cooling effect, due to the activation of receptors that react to skin temperature. In addition to the refreshing action, it is calming and invigorating, protecting the skin from irritation.

SNAIL SLIME

MOABI BUTTER

Natural butter rich in Omega 9 (more than 47%) with a high moisturizing and conditioning action on the hair. The natural Moabi Butter, obtained from a large african tree that grows in the rainforests, is so valuable because it does not undergo hydrogenation processes or any kind of chemical treatments.

THAT’S WHY WE CHOOSE TO INSERT THE SNAIL SLIME IN THE BEAUTY EXPERIENCE

1 KEEPS SCALP PROPERLY HYDRATED

Snal slime is the most natural way to keep moisture on the delicate surface of the scalp. Recent studies have shown that it increases the ability of human skin to retain hydration.

Snail slime is rich in natural proteins and other polymers and has hygroscopic properties; namely, it readily absorbs water molecules in the in the surrounding environment.

This effect helps keep hair moisturized and, therefore, healthy and wholesome.

2 PROTECTS HAIR FROM DAMAGE CAUSED BY EXTERNAL FACTORS

Recent studies show that slime can also protect against free radicals that damage hair (causing hair loss) and skin.

Snail slime is equally effective in protecting against mechanical damage caused by excessive pressure while combing or brushing, day after day, and against all those actions that apply tension to and twist hair.

Packaging

Every line developed by Emmebi Italia is a unicum that embodies a particular type of beauty, a representation of every heterogeneous and irreplaceable individuality. And this concept is naturally expressed in the personalisation of the packaging, which is always exclusive for each line, original and characterised by its own simple, artistic, multi-faceted and emotional personality.

HIGHLIGHTS

The blue color recalls the immensity of the sea and the sky, the yellow closures the sun of the warm and typical summer days
The logo, minimal and with an exclusive design, takes up the idea of a simple but at the same time refined beauty
Bottles made with innovative recyclable PET for a better planet

The collection

The exclusive line for summer holidays designed to guarantee protection, hydration, shine and elasticity throughout the summer.

An instantaneous after-sun restructuring mask, with high moisturizing action, it provides shine to hair damaged by sun, chlorine and salt.

Shampoo suitable for frequent use, it gently cleanses body and hair, eliminating residues of salt and chlorine and restoring moisturisation and softness to hair.