Bionature

PHYTO HOLISTIC BEAUTY FOR HAIR

BioNature Mineral Treatment is inspired by the biodiversity of the planet and the purity of its ingredients, and is a new concept that expresses hair health and beauty.

Our formulas contain Revitalised Water, Molecular Bioliquefaction, Vegetable Technology and precious Essential Oils; we use Tea Tree Oil and the innovative 3HC Hair Stimulation Complex. We use certified active ingredients enriched with organic extracts, skin-compatible preservatives and fragrances derived from the heart of the plants.

Six Rituals with specific formulas designed to meet all the needs of the scalp by contrasting various anomalies such as hair loss, dandruff, hyperhidrosis, sebum, fine and brittle hair and scalp irritation.

A NATURAL AND CONSCIOUS CHOICE

BioNature Mineral Treatment is the result of a constant commitment to the meticulous choice of specific natural products combined with scientific studies and modern cosmetic technologies. It is thanks to this close bond, together with our passion for nature, that we have managed to renew and improve the quality of BioNature Mineral Treatment products, which are increasingly able to meet the needs of both female and male customers.

We take advantage of the Earth’s biodiversity and the immense variety of living forms that make our planet unique: an incredible diversity composed of organisms and plants with different functions that represent the true wealth of life.

All our choices are based on an ethical principle, from which we must draw to discover the Values of Nature, taking advantage of the precious gifts it has given us. BioNature Mineral Treatment immediately transmits the sense of belonging to a common philosophy: by getting in touch with the world of nature and expressing love for it, we bring people towards a value that goes beyond morality.

ACTIVE INGREDIENTS AND FUNCTIONALITY

It allows for the large amount of active ingredients in the formula to remain pure, highly available and easily conveyed. This favors the rapid action of the cleansing power of the products, enhances the antimicrobial aspect and gives a high protection factor on both skin and hair. The constant use of the product made with Vitalized Water improves the most common anomalies of the scalp: it generates an intact hydrolipidic film, efficient in defending skin and hair from daily aggressions deriving from stress, pollution, UV rays.

Also known as Melaleuca Oil, Tea Tree Oil has as its main characteristic an extraordinary antibacterial and anti-inflammatory power; in trichology it is mainly used in situations related to the excessive activity of sebaceous glands and in case of dry skin. The benefits it offers are really numerous and range from promoting hair growth to the reduction of dandruff and a greater shine of the stem.

Chestnut Bioliquefact is an active ingredient specifically developed to be used in Hair Care treatments, it is obtained from certified organic Italian chestnuts. The specific composition of Chestnut Bioliquefact allows it to form a film on the hair which is able to repair damage by mending the cuticles. This process of repair and coating is also very important in order to prevent water loss, especially after using a straightener, and therefore keeps the hair more hydrated and healthy.

Saw Palmetto is a small palm tree from which an extract that is useful in fighting hair loss is obtained. A species of small size, having large fan shaped leaves and small yellow flowers which form large inflorescences. The fruit used to obtain the extract used in cosmetics is a small dark colored drupe. It acts by stimulating different mechanisms of action involved in the maintenance of the anagen phase, therefore of hair growth.

Plant extract of plant native to Japan, similar to wild nettle, which thrives on forested soils. It acts on the enzymes responsible for baldness.

THE PHYTO-HOLISTIC PHILOSOPHY OF THE HAIR

Phyto, from the Greek word ϕυτόν, meaning «plant»; Holism, from the Greek word hòlos, meaning whole. According to Aristotle, man is a “Sinolo”, or rather a combination of body and soul.

From this philosophical concept, Phyto Holistic cosmetics specifically aim to bring together mind, spirit and body, that is to say, the highest level of well-being through formulas specially designed to nourish body and soul.

In principle, a Phyto Holistic product must have three characteristics: it must be natural, organic and aromatic.

Natural: the ingredients used to produce BioNature are of vegetable origin only.

Organic: the plant extracts used are organic and certified by Cosmos.

Aromatic: the fragrances used are natural, coming from essential oils in alcohol-free formulas. Phyto Holistic cosmetic products thus become indispensable beauty therapy for skin and hair.

THE ERA OF CONSCIOUS CHANGE BEGINS

Bionature Mineral Treatment is the result of careful research and the selection of active ingredients of plant origin in conjunction with the most current, modern cosmetic technology for the creation of products that simply work.

We are inspired by and take advantage of the Earth’s Biodiversity, the purity of its ingredients and the immense variety of living forms that make our planet unique. An incredible diversity of organisms and plants with different functions that represent the true wealth of life.

We use green (or sustainable) chemistry with the use of significant quantities (declared on the label) of components of organic agriculture. Cosmos certifies cosmetic products and ingredients, guaranteeing the bio-conformity of the raw materials at international level.

Even if they contain essential oils and plant extracts, many products do not have good quality preservatives, surfactants and fluidifiers, which can cause allergic reactions in skin. We have been aware of the importance of the use of “clean” preservatives for some time now, and today they are also certified by Cosmos.

We use water purified with a natural process. It increases the effectiveness of the products, making hair brighter and more elastic while keeping skin clean longer. The active ingredients present in the formula remain pure and available, as well as easily conveyable.

To be Vegan, a formula must not contain any ingredient of animal origin or animal derived. Bionature products are considered Vegan and they are not tested on animals.

We use pure, enveloping, delicate essences which have not been contaminated with alcohol, guaranteeing a unique and unforgettable sensory experience that involves body, mind and soul. We use blends of pure fragrances that expertly combine top, heart and base notes to create real natural olfactory symphonies.

Bionature Mineral Treatment products have been tested to study their effects on the skin, in particular to ensure excellent skin tolerance through the application of specific verification protocols.

All the products contain raw materials of vegetable origin and high-quality essential oils, in particular: Essential Oil of Tea Tree Oil, Mimosa Tenuiflora also known as the Skin Tree in Mexico, Bio-liquefied Chestnut, Walnut, Rocket and Vine.

We take advantage of an innovative molecular extraction process of plants based on the use of natural enzymes that allow 100% of plant phytocomplexes to be used, making them effective without using solvents. The system has been patented at the Toso Montanari Department of Chemistry of the University of Bologna.

The essence of Sandalwood activates receptors, favouring the maintenance of hair in the Anagen phase (growth), inducing anti-balding effects. We are among the first in Italy to have adopted this discovery in the trichological field. In addition, we use a mixture of innovative active ingredients from plants (Molecular Bioliquefaction technique) of the latest generation, capable of increasing the turnover of dermal papilla cells and promoting hair growth.

Discover wellness

SIX PHYTO HOLISTIC RITUALS TO REDISCOVER YOUR BALANCE

The active ingredients that characterise Bionature Mineral Treatment have been selected for the physiological restoration of skin and hair. Each ritual is preceded by a new draining massage technique called “Phyto Holistic Massage” that has been designed and developed to increase the effectiveness of the treatment and promote a wellness experience that involves the mind, body and soul. All the rituals also make use of specific instrumentation that accompanies the treatments (SkinYang and Plasma Hair System).

Activating Ritual for Hair loss

ANTI-HAIR LOSS

1. ACTIVATING RITUAL

Growth adjuvant system for hair which tends to fall out. Method to combat all types of hair loss, from hereditary to temporary hair loss originating from various causes, from those resulting from stress to those related to particular physiological states.

ACTIVE INGREDIENTS

• 3HC HAIR STIMULATION COMPLEX 3% (Bioliquefact from Vine Stem Cells, Rocket and Walnut)
• BOEHMERIA NIPONONIVEA AND SERENOA SERRULATA EXTRACT (inhibitors of 5-alpha reductase, the enzyme responsible for baldness)
• CINNAMON ESSENTIAL OIL (blood circulation stimulant, antiseptic)
• NUTMEG ESSENTIAL OIL (antioxidant rich in copper and zinc, constituents of hair)
• TEA TREE ESSENTIAL OIL (antimicrobial/antibacterial/healing/ removes redness/soothing)

Hyperhidrosis Ritual

HYPERHIDROSIS AND TENDERNESS

2. BALANCING RITUAL

Sweat is the result of the activity of the sweat glands and their incessant work, regulated from time to time by nervous, hormonal and environmental stimuli. The secretion produced creates discomfort and leads to considerable difficulties due to the unpleasant smell and appearance that the hair takes on.

ACTIVE INGREDIENTS

• SIBERIAN FIR ESSENTIAL OIL (balsamic, anti-itch, pain reliever)
• LEMON ESSENTIAL OIL (astringent, rebalancing, mineralising)
• CEDAR WOOD ESSENTIAL OIL (purifying, rebalancing)
• EUCALYPTUS ESSENTIAL OIL (balsamic, deodorant, soothing)
• PEPPERMINT ESSENTIAL OIL (refreshing, purifying)
• BERGAMOT ESSENTIAL OIL (antiseptic, detoxifying, anti-ageing)

SEBUM-NORMALIZING

3. CLEANSING RITUAL

Scalp cleansing treatment and normalising the sebaceous glands. Sebum, or oil, is a greasy substance secreted by the sebaceous glands; when it stagnates on the skin it is defined as “greasy seborrhoea”. In this case the hair is oily with dry ends; if, on the other hand, it settles at the root of the stem, making the hair heavy with greasy and shiny skin, this is “seborrhoea with hyperhidrosis”. Inevitably, targeted but non-aggressive cleansing of the scalp is necessary, with gentle and frequent hair cleansing.

ACTIVE INGREDIENTS

• LAVENDER ESSENTIAL OIL (purifying, stimulating)
• LEMON ESSENTIAL OIL (astringent, rebalancing, mineralising)
• CEDAR WOOD ESSENTIAL OIL (purifying, rebalancing)
• SAGE ESSENTIAL OIL (tonic, soothing, balsamic)

Anti Dandruff Ritual

ANTI-DANDRUFF

4. PURIFYING RITUAL

The Purifying Ritual counteracts unsightly dandruff. Although it is a physiological and cyclical phenomenon, dandruff can be a consequence of states of anxiety, stress or digestive problems. Oily dandruff occurs with scales attached to the seborrheic scalp, dry dandruff appears on the dehydrated scalp. In the acute phase, hygienic prophylaxis is also necessary.

ACTIVE INGREDIENTS

• LAVENDER ESSENTIAL OIL (purifying, stimulating)
• GERANIUM ESSENTIAL OIL (balancing, calming, purifying)
• SANDALWOOD ESSENTIAL OIL (moisturising, purifying)
• EUCALYPTUS ESSENTIAL OIL (soothing, purifying, deodorant)
• BAMBOO CHARCOAL POWDER (used by Asian civilisations, it combines a smoothing/exfoliating effect with a detoxifying, anti-radical and deodorant action)

Calming Scalp Treatment

SOOTHING

5. CALMING RITUAL

At times the scalp is affected by inflammatory states that cause annoying itching. In these cases targeted antimicrobial action is necessary during the period when the inflammation is acute. Not only tenderness (hyperesthesia) of the scalp, but also strong emotional stress, sudden diets and widespread thinning can be associated with the disorder, which lasts for about three weeks before calming down.

ACTIVE INGREDIENTS

• MELALEUCA LEUCADENDRA ESSENTIAL OIL (antibacterial, antimicrobial, removes redness, soothing)
• SWEET ORANGE ESSENTIAL OIL (purifying, calming, elasticising)
• PEPPERMINT ESSENTIAL OIL (refreshing, purifying)
• NATURAL VANILLIN (relaxing, softening, nourishing, regenerating)

Treated Hair Treatment

DRY AND THIN HAIR

6. WELL-BEING RITUAL

Due to environmental factors, aggressive technical treatments and physiological causes, hair is often brittle. Specifically, the hair is lacking the support of Keratin, thus specific treatments are required aimed at preserving the integrity of the hair shaft.

ACTIVE INGREDIENTS

• SWEET ORANGE ESSENTIAL OIL (elasticising)
• JUNIPER ESSENTIAL OIL (energising)
• YLANG YLANG ESSENTIAL OIL (rebalancing, toning)
• ROSEMARY ESSENTIAL OIL (revitalising, toning)

BioNature shampoo deforforante 250ml - Emmebi Italia

Packaging

ECO-SUSTAINABLE AND UNCONTAMINABLE

Every line developed by Emmebi Italia is a unicum that embodies a particular type of beauty, a representation of every heterogeneous and irreplaceable individuality. And this concept is naturally expressed in the personalisation of the packaging, which is always exclusive for each line, original and characterised by its own simple, artistic, multi-faceted and emotional personality.

HIGHLIGHTS

  • The green tone recalls the quiet and the genuine balance of a natural envinroment
  • The elegant silver details gives a touch of refined preciousness to the basic simplicity of the bottles
  • The waterproof label represents an added value
  • The Eco-sustainable containers are in 100% recyclable PET and glass used in the food, pharmaceutical and cosmetic sectors.
  • The distribution of the lotion products takes place through a pneumatically sealed spray dispenser in order to make the product uncontaminated.

The collection

Anti Hair Loss Activating Kit

Anti Hair Loss Activating Kit

Complete anti-hair loss phyto-holistic treatment to combat and prevent hair loss which includes products for scalp preparation, cleansing, hydration and energising  lotion and patch.

Anti-Dandruff Purifying Kit

Anti-Dandruff Purifying Kit

Purifying Phyto Holistic Treatment for scalp with oily and / or dry dandruff with sanitizing, soothing, anti-itch and anti-reddening action. Formula with Essential Oil of Lavender, Geranium, Sandalwood, Eucalyptus, Bamboo Charcoal Powder.