Illumia Color Mask Violet

SKU: 300ILLUV

ILLUMIA COLOR MASK is a ready-to-use direct pigment coloration that does not require oxidation. The product contains both the nourishing base and the coloring substances which, by depositing themselves on the stem without penetrating, give a surface reflection that does not change the color of the hair and fades after a few shampoos. The durability of the color is due to a simple chemical phenomenon: the direct pigments have a positive charge, the hair has a negative charge. For this reason, as they attract each other, the pigments are deposited on the surface. The final result is an overlap between the color of the pigment and the color of the base.

Recyclable
Vegan
Only available in salons

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