ONCE UPON A TIME

Initially, Emmebi Italia was born to fulfil the lack of natural professional products for the haircare.

Adriano Vecchi and Fabio Ricci were long-standing friends and sales representative with a strong desire to make the difference in the haircare industry.

Thus, in 1990, they decided to use their long experience and knowledge of the haircare world to establish their own brand – Emmebi Italia – and bring the best quality and skills of the haircare into the hairstylist’s salons.

Emmebi Italia was the first brand in Italy to add vitalized water and essential oils into scalp treatments.

Thanks to the collaboration with Dr. Daniela Mantovani, Biologist and Naturopath, we created the first haircare line – Mineral Treatment – based on the oriental philosophy of the energy meridians that solves all the scalp issued through its 6 different treatments.

With the focus on the respect for people and the environment, Emmebi Italia developed Mineral Color Care: the first ammonia free colouring in cream with aloe vera extract.

Zer035 Color is a technical line for hair colouring in cream, with and without ammonia. The name “Zer035” is a tribute to our origins: 035, indeed, is the phone prefix of Bergamo – our city. With Zer035 products, Bergamo will travel all around the world.

We renewed our company showing our obsession for details and our love for Nature adding a full wall made of moss (lichen), also represented in our logo. With the lichen moss, our new “house” is alive, unique, exclusive and authentic.

We wish to stay close to the Nature as much as possible, also at work.

“HELIX ASPERSA MULLER”, the extract of snail slime, has always been well known as a premium ingredient in cosmetics. Therefore, Emmebi Italia was among the first brands in Italy and in the world to enrich haircare products with this simple but exclusive active.

Gate Ocean Essential Hair Styling was inspired by the immensity of the ocean, its unlimited freedom, its unique and mystery beauty, its pure energy and fresh parfums.

The formulas contain actives from the sea that help to keep the natural hair shine and elasticity while adding moisture and protection. Gate Ocean Styling & Finishing products help to express the personal beauty of a person creating customized style.
The textures are light and unique, the products are easy to use and able to create a look which reveals the real personality of each of us.

Time passes, our values do not change, we are stronger, more determined and ready for change.

We present ourselves with a renewed logo, a symbol of continuous evolution, attention to details and innovation while remaining faithful to our principles and our history.