ONCE UPON A TIMELove for nature and passion for the world of hairdressers met in 1990.
This union gave life to Emmebi Italia. Since then, our roots have been strengthened by inspiring our growth path, in search of raw materials and products of excellence. The continuous collaboration with experts in the fashion and beauty sector has allowed us to create exclusive formulas to satisfy professionals who are increasingly demanding and attentive to innovation.
Emmebi Italia is now placed in the panorama of hair cosmetics, in a specific international market aware of its own identity and ethics, attentive to nature, sustainability and well-being.
A DREAM COMES TRUE
Initially, Emmebi Italia was born to fulfil the lack of natural professional products for the haircare.
Adriano Vecchi and Fabio Ricci were long-standing friends and sales representative with a strong desire to make the difference in the haircare industry.
Thus, in 1990, they decided to use their long experience and knowledge of the haircare world to establish their own brand – Emmebi Italia – and bring the best quality and skills of the haircare into the hairstylist’s salons.
CREATIVITY MEETS PASSION
ADRIANO and FABIO were pushed by the desire to pursuit diversity.
They aimed at expressing a different concept of beauty that could combine clear values: quality, simplicity, respect and uniqueness. The dream, then, turned into a concrete aim: guaranteeing the best efficiency and skills in the hairdresser’s world offering products with excellent quality and with respect for people & the environment.
These were the roots of the first Emmebi Italia’s headquarter, where creativity met passion.
SCIENCE & NATURE AS BEAUTY SOLUTIONS
Emmebi Italia was the first brand in Italy to add vitalized water and essential oils into scalp treatments.
Thanks to the collaboration with Dr. Daniela Mantovani, Biologist and Naturopath, we created the first haircare line – Mineral Treatment – based on the oriental philosophy of the energy meridians that solves all the scalp issued through its 6 different treatments.
COLOURING EMOTIONS WITH MINERALIZING ELEMENTS
In 1995, Emmebi Italia gave birth to the first colouring treatment in cream with natural protection and mineralizing elements.
Hair Tech contains a natural protecting complex (collagen, Vitamin C 3.5%) and mineralizing elements with a specific restitution action.
FIRST AMMONIA FREE COLOURING IN CREAM
With the focus on the respect for people and the environment, Emmebi Italia developed Mineral Color Care: the first ammonia free colouring in cream with aloe vera extract.
EMMEBI ITALIA LANDS IN RUSSIA!
In 2003, Emmebi Italia landed in Russia for the first time. That huge success encouraged Emmebi Italia to expand to other 30 countries all over the world.
THE EXCELLENCE OF NATURE INTO AN EXCLUSIVE COLOURING SYSTEM
Zer035 Color is a technical line for hair colouring in cream, with and without ammonia. The name “Zer035” is a tribute to our origins: 035, indeed, is the phone prefix of Bergamo – our city. With Zer035 products, Bergamo will travel all around the world.
VEGAN COLORING WITH ESSENTIAL OILS IS HERE
Bio Etic Color Oil is a new hair colouring line where Emmebi Italia gave more attention to the actives selection, like the essential oils and the latest generation natural micro-pigments. The selected actives are perfectly aligned with the respect for people and the environment around us, 100% vegan.Find out more about Bio Etic Mineral Color Oil!
EMMEBI ITALIA HEADQUARTER GETS GREEN
We renewed our company showing our obsession for details and our love for Nature adding a full wall made of moss (lichen), also represented in our logo. With the lichen moss, our new “house” is alive, unique, exclusive and authentic.
We wish to stay close to the Nature as much as possible, also at work.
MINERAL TREATMENT IS NOW A TOTAL GREEN FORMULA
As we eliminated EDTA (this molecule is harmless for human being but unwelcomed by the environment) from our formula and added very pure ingredients, now Mineral Treatment can be defined a real “total green line”.
This update in the ingredients promotes a synergic action with the biological process breaking the vicious cycle of ingredients that change or worsen the hair oxidation and sensibilization.
We used bio-formulas, precious essential oils, vitalized water and plant stem cells from the apple. The formulas don’t contain: SLES (Sodium-Laureth- Sulfate), petrochemical substances, pesticides, synthetic parfums, parabens, artificial colorants, formaldehyde and alcohol (whenever possible).Find out more about Natural Solution!
NATURE BECOMES A LUXURY EXPERIENCE IN HAIRCARE
“HELIX ASPERSA MULLER”, the extract of snail slime, has always been well known as a premium ingredient in cosmetics. Therefore, Emmebi Italia was among the first brands in Italy and in the world to enrich haircare products with this simple but exclusive active.Find out more about Beauty Experience!
PHYTO-HOLISTIC COSMETICS IS BORN
Inspired by the biodiversity of the Earth and the purity of its ingredients, we launched a new concept for hair care and beauty: BioNature Mineral Treatment.
The phyto-holistic products work towards aligning mind-body-spirit, the highest level of wellness, through formulas studied specifically to nurture the body & the soul.Find out more about phyto-holistic Bionature!
GATE OCEAN ESSENTIAL HAIR STYLING PRAISES THE BEAUTY OF THE OCEAN
Gate Ocean Essential Hair Styling was inspired by the immensity of the ocean, its unlimited freedom, its unique and mystery beauty, its pure energy and fresh parfums.
The formulas contain actives from the sea that help to keep the natural hair shine and elasticity while adding moisture and protection. Gate Ocean Styling & Finishing products help to express the personal beauty of a person creating customized style.
The textures are light and unique, the products are easy to use and able to create a look which reveals the real personality of each of us.
A NEW LOGO
Time passes, our values do not change, we are stronger, more determined and ready for change.
We present ourselves with a renewed logo, a symbol of continuous evolution, attention to details and innovation while remaining faithful to our principles and our history.