Wheat proteins have a strong affinity with hair keratin and are able to act directly on the structure of the hair fiber: they attach themselves to the surface of the hair, “fill in” the damaged areas and seal the cuticles. The perceived effect is extreme softness and shine.
Wheat Proteins
Products that contain Wheat Proteins
Beauty Experience Cream
Instant plumping and volumizing no-rinse hair cream ideal for giving volume, vigor and shine to normal, frizzy and dry hair.
Beauty Experience Home Products (Shampoo + Cream)
The kit consists of Nutry Care Shampoo and Nutry Care Cream from the BEAUTY EXPERIENCE HOME PRODUCTS line
Beauty Experience Sun Spray
This is a leave-in multifunctional treatment, it protects against external agents and instantly regenerates any hair type.
Bionature Acidifying Mask
Restructuring mask with precious and velvety texture, for hair always as soft as silk.
Bionature Alopecia Lotion
Treatment recommended for the various forms of alopecia, formulated using the innovative 3HC Stimulation Complex.
Bionature Dandruff Lotion
Supporting treatment for the normalization of skin affected by various forms of dandruff.
Bionature Dandruff Shampoo
Excellent treatment for anti-dandruff action, re-balancing and normalizing.
Bionature Growth Factor Lotion
Supporting treatment against excessive hair loss, formulated using the innovative 3HC Stimulation Complex.
Bionature Growth Factor Shampoo
Shampoo that provides a stimulating action, perfect as a complement to growth promoting treatment for hair loss
Bionature Hyperhidrosis Shampoo
Specific rebalancing and deodorant action shampoo.
Bionature Keratinising Oil
Essential oils and phytokeratins cocktail to normalize the skin and deeply nourishing the hair shaft.
Bionature Mineralizing Lotion
Botanical complex enriched with organic extracts for a disciplining, anti-frizz and anti-humidity action.
Bionature Moisturizing Lotion
Balancing treatment which fights dehydration and itching caused by excessive sweating and/or scalp soreness.
Bionature Sebum Lotion
Treatment that promotes a sebum-normalizing action.
Bionature Sebum Shampoo
Shampoo with a specific sebonormalizing action with progressive effect.
Bionature Soothin Lotion
Specific soothing treatment for irritated scalp with redness and itching.
Bionature Soothing Shampoo
Shampoo with a specific sebonormalizing action with progressive effect.
Bionature Treated Hair Shampoo
Restructuring shampoo with acid ph specific for hair that underwent technical treatments.
Gate 04 Ocean Definer Curls
Shaping no rinse fluid for curly hair, enriched with Vegetable Keratin and Seaweed, which amplifies and intensifies the elasticity and brightness of curls.