Linea Man

Iconic Gentlemen’s Grooming

From the heart of Italian excellence comes MAN, the new men’s personal care products collection dedicated to the true contemporary gentleman.
MAN redefines the concept of Italian grooming, fusing timeless elegance with the modern audacity of a ‘beautiful and damned’ style. 

A collection created to enhance and celebrate every facet of the contemporary man: from classic to sophisticated, from the businessman to the rebel, from the sportsman to the adventurer.
With four exclusive rituals – beard care, shaving, hair care and styling – MAN offers iconic, simple yet extremely versatile products that are perfect for everyday use. 

Each creation is distinguished by sophisticated fragrances and refined ingredients, which transform the male beauty routine into a unique and rejuvenating sensorial experience. 

ACTIVE INGREDIENTS AND FUNCTIONALITY

Castor oil is for the hair one of the most well-known and performing natural remedies: from the recognized strengthening and moisturizing properties, it is ideal to counteract the dryness and dehydration of the hair, helping to eliminate frizz. It makes the hair thick and shiny, sealing the hydration inside the stem, and also plays an antibacterial and anti-inflammatory action, resulting suitable for oily hair.

The Irish moss has a powerful restructuring action for even the most damaged hair, immediately giving it softness, shine and a much healthier appearance. It also has the ability to retain liquids and therefore to maintain hydration within the stem: it creates a protective layer that “blocks” not only hydration but also numerous proteins essential for hair health.

Rich in vitamin C, black pepper moisturizes the scalp eliminating dead cells and prevents dandruff from reforming. It is also known especially for its ability to inhibit the activity of 5-alpha-reductase, an enzyme that converts testosterone into dihydrotestosterone (DHT), a hormone responsible for androgenetic alopecia.

Coumarin is a natural component present in some essential oils and plants, mainly used as a fragrance within cosmetic products, having it a unique fragrance that recalls the smell of hay. However, it also has excellent antibacterial and antiviral properties that promote the health of hair and scalp.

The beet amino acid, also called Betaine, is a white powder and has excellent wetting and moisturizing properties. It contributes to the reinforcement of the internal structure of the hair, to make the surface softer and therefore more resistant to breakage. It acts as a conditioning and anti-frizz, greatly improving the general state of the hair.

The brown seaweed has a very high concentration of active nutrients and strengthening that allow you to restructure the hair fiber from the inside. It gives extraordinary shine and softness to the hair and gives it greater resistance to the aggressions of thermal devices such as iron and hairdryer.

Succinic Acid, naturally present in many fruits and in various types of vegetables, has an antioxidant power and helps cell reproduction, as well as having exfoliating properties. It tones and revitalizes the lengths, protecting the hair from stress and oxidizing agents.

The essence of male personal care

  1. Sophisticated fragrances: an olfactory journey that captures the essence of the modern man, combining classic and contemporary notes.
  2. Lasting freshness: an awakening of the senses that infuses energy and well-being to face the day with stride.
  3. Italian Excellence: each product is the result of extensive research, using the best raw materials in the field of personal care.
  4. Unique textures: from impalpable lightness to creamy richness, it adapts perfectly to the needs of all skin and hair types.
  5. Customised rituals: iconic and essential rituals that embrace every aspect of male grooming.

Because the true Gentleman leaves nothing to chance, but takes care of every aspect of his beauty routine with dedication.

Iconic Male Grooming Rituals

Il rituale Beard Specifics trasforma la cura della barba in un’arte raffinata. Grazie a Hair&Beard Shampoo e Beard Oil, garantisce una barba morbida, luminosa e profondamente idratata.

Gli ingredienti chiave come l’Olio di Argan, Jojoba e Patchouli, il Mentolo, il Collagene e l’Estratto di Pepe Nero, svolgono un’azione emolliente, anti-prurito, rigenerante e rinfrescante, rendendo ogni barba eccezionalmente curata e profumata.

Il rituale Shaving Specifics, con l’uso combinato di Transparent Shaving Gel e After Shave Fluid, promette una rasatura impeccabile. Le texture uniche garantiscono una rasatura veloce, precisa e controllata, assicurando al contempo una protezione ottimale della pelle. 

Arricchita con Bisabololo, Betaina, Acido Succinico e Camomilla, la formula offre proprietà anti-age, calmanti e antiossidanti, regalando una pelle fresca, protetta e vellutata.

L’Hair Care routine quotidiana diventa un momento di benessere completo. Con l’uso combinato di Hair&Beard Shampoo e Leave-In Conditioner, non solo rinforza e idrata i capelli, ma ripara anche la fibra, donando a tutto il corpo freschezza e vitalità.

La formula arricchita con Mentolo, Collagene, Pepe Nero e della Tasmania, Cheratina e Burro di Karité, rende i capelli soffici, brillanti e liberi dal crespo.

I prodotti styling MAN offrono l’essenza di uno stile impeccabile, curando ogni dettaglio per valorizzare il look. Grazie alle texture uniche, garantiscono idratazione, leggerezza e tenuta perfetta, permettendo una personalizzazione senza eguali. 

Con ingredienti come Spirulina, Cheratina, Alga Bruna, Proteina della Soia, Caolino, Cera Alba e Olio di Mandorle Dolci, arricchiscono le formulazioni con proprietà elasticizzanti, nutrienti, emollienti e rigeneranti.

Packaging

Every line developed by Emmebi Italia is a unicum that embodies a particular type of beauty, a representation of every heterogeneous and irreplaceable individuality. And this concept is naturally expressed in the personalization of the packaging, which is always exclusive for each line, original and characterized by its own simple, artistic, multi-faceted and emotional personality.

  • The use of brown tones immediately reconnects the collection to the masculine universe, strong and wild, characterized by a rough simplicity which however never precludes touches of elegance and distinction
  • The refined and minimal design of the bottles immediately projects us into a contemporary atmosphere of the gentlemen of the new millennium 
  • The refinement of details creates a strong connection with modernity, with a man who never gives up on himself and the care of his image and an increasingly personal and unique style
  • Bottles made with innovative recyclable PET for a better planet.

The collection

Man After Shave Fluid

Man After Shave Fluid

Pre and post-shaving emollient fluid with soothing and protective action.

Man Beard Oil

Man Beard Oil

It moisturizes and gives shine to the beard eliminating the frizz effect.

Man Clay Pomade

Man Clay Pomade

Modelling, mattifying and absorbent clay with purifying properties. Strong fixing.

Man Curl Fluid Definer

Man Curl Fluid Definer

Modelling fluid for curly hair, it amplifies the elasticity of the curl eliminating the frizz effect.

Man Hair & Beard Shampoo

Man Hair & Beard Shampoo

Ideal for beard and hair, it cleanses in depth and has a toning and refreshing action. Also suitable for the body.

Man Hold Strong Gel

Man Hold Strong Gel

Strong fixing for shaping and structuring any look in a decisive and defined way. It does not dirty and leaves no residues.

Man Leave-In Conditioner

Man Leave-In Conditioner

Multifunctional fluid, it is also suitable for the beard.

Man Matt Paste

Man Matt Paste

Matt-effect wax, medium fixing. It adds control, definition and direction to the styling.

Man Shiny Water Wax

Man Shiny Water Wax

Ultra-shiny wax for defining and enhancing styling details. Medium/strong fixing.

Man Transparent Shaving Gel

Man Transparent Shaving Gel

Shaving gel, it protects the skin by making the shaving easier. It prevents skin irritation and dryness.

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