Our mission
INSPIRED BY NATURE
We are inspired by Nature, by its beauty and its values of simplicity, authenticity, balance and excellence that always guide us on the selection of natural actives ingredients and unique materials. We are aware of being one thing with Mother Nature whose vibrations help us to feel better with ourselves and with the others in a simple, unique and transparent way.
OUR AIM
OUR MISSION
«Helping hair care professionals to enhance people’s authentic beauty through specific professional products inspired by the most beautiful and authentic thing we have in this world: Nature. Our greatest achievement: being different and guaranteeing the best performances and professionalism in the hair professionals industry offering products of excellent quality and respectful of the people and the environment. »
Our mission… being different will be our greatest achievement.
Since 1990 Emmebi Italia cultivates diversity enhancing our authentic beauty by creating unique professional collections inspired by the most beautiful and authentic thing of the world: Mother Nature.
Our desire is to cultivate and celebrate diversities giving big attention in the research of excellent natural raw materials as we are aware that Nature can give us the vibrations to feel better with ourselves and with the others in a simple, unique and transparent way.
Each collection born in Emmebi Italia is a unicum that embodies a specific kind of beauty and represents each individuality, miscellaneous and irreplaceable.
This concept is naturally conveyed in the customization of the packaging which is exclusive and original in each collection with its own simple, creative, multifaceted, and emotional personality.
Diversity is celebrated in every detail: from its hues to its shapes and in an image that tells us a story and makes us moved. This is the story of a product, a creation, a collection created to make the difference.
This concept of beauty is expressed in Emmebi Italia’s unique collections: they are all different in their story and in the way they express their own personality.
Enhancing the authentic beauty of people: this is one of main Emmebi Italia goals.
OUR VISION OF THE WORLD
OUR VISION
«We have the desire to express a different concept of beauty, able to combine specific values: quality, simplicity, respect and uniqueness. We constantly need to point to Nature and reconnect every day to its pure energy. We come from Nature and to her we must return. »
Our vision… Ispired by Nature
Our motto “inspired by Nature” reminds the importance to always point to this ancestral muse whose pure energy we must reconnect every day. We come from Nature and to her we shall return.
We are inspired by Nature, its beauty and its values such as simplicity, authenticity, balance and excellence that always guide our selection of natural active ingredients and unique raw materials.
We are aware of being one thing with Mother Nature and from her we receive the vibrations to feel better with ourselves and the others in a simple, unique and transparent way.
According to Adriano, EMMEBI ITALIA’S CEO:
“Beauty is the positive vibe I feel when it gets in touch with me. It is within everything: in a gesture, in a thought, in a shape… in Nature. I refer to the authentic beauty, which is never artificial and doesn’t aim at perfection but to enhance each individuality, the real beauty of any of us”.
